New Features including Display Interface makes Google AdWords even more Proficient

Google Adwords have been revamping themselves consistently to make digital advertising increasingly competent. The latest development including the introduction of this display interface which will make it possible for the advertisers to evaluate and optimize their ads. This enhancing feature may surely make display advertising effectual than ever before.

Other than the display interface, there have been improved features including the initiation of contextual engine that will work to synchronize with the specific keywords and context in which it features. Brad Bender who serves as the director of product manager for display at Google is known to state that display was considered to be the key attribute when Adwords were initially discovered to grant search advertising. There have been constant developments with respect to formats in rich media, video and mobile where it is available. Besides, he also stated that this will enable ways in which ads can be chosen relevantly ensuring the efficacy of display buying. The contextual engine will match the right content with the ads and enable the advertisers to comprehend regarding the choice of the pages they would opt for. With around 1 billion users and their innumerable interests that can be categorized in more than thousand main divisions that Google network consists of, targeting within the display network tab is necessary for advertisers and is ensured with these upgraded features.

The Adwords team has been considering this transformation to be the biggest enhancement ever made in the engine. The contextual search engine endeavors to individually target people with specific keywords. Besides making it possible to attain results, these enhanced features also are highly beneficial to weigh up the ads and their scope. It is possible for one to evaluate the areas which are presently effectual and the ones that are not granting results. With this information rendered, one can accordingly design and implement their strategies.  This advanced feature can enable one to raise the ROI levels and also ease the work of the advertisers to a great extent.

Experts say that this step will strengthen data acquisition and its execution. Also many search marketing experts and other business owners may get a clear picture of the happenings. With this, one can check and understand from different combinations and their reach. Eliminating confusions and probabilities, this feature will grant perfection. Return on investment (ROI) and clarity is what this display interface would endow the advertisers.

Webmarketing123 - Now as a Marine Software Software certified agency can help you maximize your ROI.

An Understanding of Social Bookmarking Websites

Social Bookmarking is a method used by internet users to organize, tag, share, store, manage and search for useful links. Social bookmarking is not like file sharing; it does not share resources but shares bookmarks that reference them. Social bookmarking compiles all your favorite bookmarks online on a website so that you can access it from any computer. Bookmarks which you store on your browser are computer specific and can only be accessed through your system but social bookmarking makes your favorites available on any computer system.

To ease searching on search engines, bookmarks can be tagged. For example, you can tag a travel website with ‘travel’. You can either save your bookmark publicly, privately or shared with a group of people. So, if your bookmark is shared publicly, any user who searches for travel websites can read and access your bookmark too. Readers can mark the usefulness of a bookmark by giving it thumbs up or thumbs down. Different websites have different voting criteria. Social bookmarking can also be used as an SEO tool. You can improve the ranking and visibility of the website where the article appeared.

Social tagging, also known as folksonomy, is a process by which users can add metadata in the form of keywords to describe the content of the resource. Social bookmarking websites are useful for increasing the visibility of the lesser known websites. It is a useful tool to increase website traffic, especially so when bookmarks are shared on social networking websites. You can choose the social bookmarking platform to bookmark articles, news, videos, images and other content based on the nature of the content. The most commonly used social bookmarking websites are Delicious, StumbleUpon, Digg, Reddit, Pinterest and many more. 

International SEO Aids Business Globalization

International search engine optimization is an essential if you want to spread the reach of your business globally. The process of international SEO is the same as domestic SEO and works towards improving a website’s rank on a SERP, which leads to an increase in conversion rates. 

The main challenge that you will face for international website optimization is choosing right strategies for a large number of locales, cultural norms and languages. We have jotted down a few important pointers for those who plan to implement international SEO programs. 

The moment you decide to expand your business internationally, you should start strategizing international SEO. It should be pre-planned and never an afterthought. International SEO is instrumental to find new businesses across the globe. Firstly, make a list of keywords that customers are likely to use. Research and find out if there is any local slang or will the exact translation be productive. This information is needed to develop the optimization process of an international website. 

Avoid automated translation, and rely on human expertise for accurate translations. If you are trying to engage customers through the social media, errors can prove fatal. You can stain your reputation while you are still trying to gain foothold in the global market. Be cautious with the translations, identify and rectify faults in multilingual brand messaging. It is not only important to scrutinize words, but also the images. An image can signal your company’s knowledge or ignorance about the target market. An image can carry negative connotation locally, so it is advisable to approach local experts for help.

Globalization has led to mixed populations worldwide. There are many residents from different regions located in a single country. For example, in Switzerland, a consumer’s preferred language may be French, German or English. It is best to offer visitors a dropdown box on your website, to select the preferred language from a wide range of language choices.

Lastly, emphasize on regularly monitoring and updating your website content. Always resubmit your website for indexing every time you make changes. This will ensure that your changes are captured by the relevant search engines. 

International SEO is important because a large number of the world’s population accessing the web speak languages other than English. If you intend to expand your business, it is necessary to optimize your website to meet the needs of the target audience. Therefore, international SEO should be on the top of your globalization to-do list.

International search engine optimization is an essential if you want to spread the reach of your business globally. The process of international SEO is the same as domestic SEO and works towards improving a website’s rank on a SERP, which leads to an increase in conversion rates. The main challenge that you will face for international website optimization is choosing right strategies for a large number of locales, cultural norms and languages. We have jotted down a few important pointers for those who plan to implement international SEO programs. The moment you decide to expand your business internationally, you should start strategizing international SEO. It should be pre-planned and never an afterthought. International SEO is instrumental to find new businesses across the globe. Firstly, make a list of keywords that customers are likely to use. Research and find out if there is any local slang or will the exact translation be productive. This information is needed to develop the optimization process of an international website. Avoid automated translation, and rely on human expertise for accurate translations. If you are trying to engage customers through the social media, errors can prove fatal. You can stain your reputation while you are still trying to gain foothold in the global market. Be cautious with the translations, identify and rectify faults in multilingual brand messaging. It is not only important to scrutinize words, but also the images. An image can signal your company’s knowledge or ignorance about the target market. An image can carry negative connotation locally, so it is advisable to approach local experts for help.Globalization has led to mixed populations worldwide. There are many residents from different regions located in a single country. For example, in Switzerland, a consumer’s preferred language may be French, German or English. It is best to offer visitors a dropdown box on your website, to select the preferred language from a wide range of language choices.Lastly, emphasize on regularly monitoring and updating your website content. Always resubmit your website for indexing every time you make changes. This will ensure that your changes are captured by the relevant search engines. International SEO is important because a large number of the world’s population accessing the web speak languages other than English. If you intend to expand your business, it is necessary to optimize your website to meet the needs of the target audience. Therefore, international SEO should be on the top of your globalization to-do list.

How to Ensure Correct Cross-Domain URL Selection

URL’s from different domains can lead to the same content. When the same content is available on a number of URLs, the content is known as duplicate content. When Google identifies duplicate content on a group of pages, its algorithm selects one representative URL for that content. The group of pages exhibiting the same content may contain URLs from the same site or different sites. Google may select the representative URL from a group with different sites. This selection is termed as cross-domain URL selection.

For example, if the group of URLs is comprised of one URL from each of the following: a.com, b.com and c.com, and Google’s algorithm selects URL from b.com as the representative URL. The URLs from a.com and c.com will no longer be included in the search results, and they will witness a drop in search-referred traffic. Webmasters can influence Google’s URL selection algorithm, by indicating the preferred URL using different mechanisms.

Google plans to launch new Webmaster Tool messages, to notify webmasters when its algorithm chooses an external URL instead of a URL from their website. This move is being considered to add transparency to the process of cross-domain selection.

The common causes which lead to cross-domain selection are:

• Duplicate content, 
• Configuration mistakes 
• Malicious website attacks. 

Let us look at each one of these causes briefly. It is commonly observed that webmasters use the same content in the same language on multiple domains.

They post the same content on the websites such as a.com and a.net. In such cases, Google offers canonicalization techniques to signal its algorithm which URL you wish to select.

Certain configuration errors can misguide Google’s algorithm. Incorrect use of canonicalization techniques pointing to URLs on an external website can lead to incorrect URL selections. To mend this error, you should first try and figure out how your website is incorrectly indicating the canonical URL preference and then fix it.

Sometimes, malicious attacks on websites introduce codes which lead to undesired canonicalization. Malicious codes guide Google’s algorithm to external URLs hosting malicious content. In order to get rid of spam attacks, Google provides tips on cleaning your website. Once you have cleaned your website, you can submit a reconsideration request to Google for URL selection.

There are rare chances that Google’s algorithm will select a cross-domain from an external site which is using your website’s content violating the copyright law. However, if you find any such incorrect instances, you can request Google to remove that page from its search results. Google has a highly advanced algorithm to select cross-domain URLs so there are rare chances the decisions will be incorrect. All you need to do is, be precise with your canonical URL preference and pay heed to malicious attacks.

Webmarketing123 is a California based Internet Marketing Company Offering Internet Marketing Services.