New Features including Display Interface makes Google AdWords even more Proficient

Google Adwords have been revamping themselves consistently to make digital advertising increasingly competent. The latest development including the introduction of this display interface which will make it possible for the advertisers to evaluate and optimize their ads. This enhancing feature may surely make display advertising effectual than ever before.

Other than the display interface, there have been improved features including the initiation of contextual engine that will work to synchronize with the specific keywords and context in which it features. Brad Bender who serves as the director of product manager for display at Google is known to state that display was considered to be the key attribute when Adwords were initially discovered to grant search advertising. There have been constant developments with respect to formats in rich media, video and mobile where it is available. Besides, he also stated that this will enable ways in which ads can be chosen relevantly ensuring the efficacy of display buying. The contextual engine will match the right content with the ads and enable the advertisers to comprehend regarding the choice of the pages they would opt for. With around 1 billion users and their innumerable interests that can be categorized in more than thousand main divisions that Google network consists of, targeting within the display network tab is necessary for advertisers and is ensured with these upgraded features.

The Adwords team has been considering this transformation to be the biggest enhancement ever made in the engine. The contextual search engine endeavors to individually target people with specific keywords. Besides making it possible to attain results, these enhanced features also are highly beneficial to weigh up the ads and their scope. It is possible for one to evaluate the areas which are presently effectual and the ones that are not granting results. With this information rendered, one can accordingly design and implement their strategies.  This advanced feature can enable one to raise the ROI levels and also ease the work of the advertisers to a great extent.

Experts say that this step will strengthen data acquisition and its execution. Also many search marketing experts and other business owners may get a clear picture of the happenings. With this, one can check and understand from different combinations and their reach. Eliminating confusions and probabilities, this feature will grant perfection. Return on investment (ROI) and clarity is what this display interface would endow the advertisers.

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Personal selling gets modern with Social Media

There was a time when personal selling through sales person and cold calls were the money-spinning tricks of the day. However, they lost their charm mid-way. People were annoyed with constant nagging and insistence on how we need a product or service and how they can get it to us at half price.

Fast forward to 21^st century! Enter Facebook, Twitter, Blogs and Forums, and marketing as we knew it changed for ever (and for good too!). No one first anticipated the power social media would hold as a business driver, but modern marketing is testament to the fact that social media is as indispensible to sales leads as water is to plants. It is inarguably the best way for a brand to reach out to a set of people and engage with them in way that a conversation develops between them. It is this conversation, the voluntarily inflicted affiliation to a brand, which causes prospects to turn into customers, without the brand coming across a pushy and annoying.

Opting for social media marketing is a four-step process: Getting attention, Igniting interest, creating desire and inflicting action. Benefits, however, are three fold. One, their capital investment in the channel is practically nil. The only investment social media marketing calls for is that of time. Two, the choice of platform makes them comes across as anything but annoying like a sales person. This is because social media, by some stroke genius, is home to more than 60% of world population.  This means that people love being on social media, particularly networking sites, and find interactions on the same as more meaningful and appealing. Lastly, social media facilitates brand advocacy. This is best explained by considering that you are a brand with an active fan base, and interact with your audiences on a regular basis through a Facebook page, Twitter account or Blog. When audiences are proactively interacting, it signals that they like the brand, enjoy talking about it, and are genuinely interested in what it has to offer. When audiences start filtering brand’s identity in candied overtones, they are more inclined to refer the brand to someone else, and these people, on having similar experiences, are likely to set off the cycle again. It’s like word of mouth; only digitized.

So, bottom line remains that social media marketing, perhaps coined with a little dose of search engine optimization and PPC advertising, is the best way to reach out to you audiences and convert them into customers. Cold calls are better left to the 90s.